Reports & Summaries

We have set out in this Review to be honest about the problems. The vast majority of parents want their children to grow up happy, healthy, and safe. Worries about the commercialisation and sexualisation of childhood are not likely to be their most immediate priority as they bring up their children. However, it is clear that when asked, many parents believe that their children do face these pressures. They are also concerned about some of the things they and their children see and have to deal with. Parents are happy to take responsibility for their children’s upbringing, but they expect and want businesses and others to support them and to deal fairly and responsibly with children.